Before you even put on your headphones, there is something mysterious and luring about the debut album from the South London band, The XX. Maybe it's their name, or the simplicity of a plain white "X" that's planted on the black backdrop of their album cover. Whatever it is that draws you in, expect to be met with a haunting album that is clever and ambitious in its simplicity.

Robert Francis' official 2010 SXSW showcase will take place Thursday, March 18, 2010 at Stubbs BBQ in Austin, TX. Robert will be performing alongside Broken Social Scene, Band Of Horses, Besnard Lakes, The Soft Pack, and Drive By Truckers! Hope to see you in Austin!

First known as Cavil at Rest, World Cafe: Next artist, Local Natives, is the latest great find out this past year's SXSW fest. A dreamy pop outfit with afro-beats and favorable comparisons to indie greats Fleet Foxes, Vampire Weekend and Arcade Fire

With a beautifully confident style, Beach House's rich and atmospheric sound have brought them to the forefront of today's indie scene. The dream pop-rock duo formed in 2005 after a chance meeting between guitarist/keyboardist Alex Scally and vocalist/organist Victoria Legrand.

The XX, comprised of four young 20-year-olds from South London, has recently stormed the indie-pop scene with their dark, 80's new wave style. After meeting in London's Elliot School, which claims alumni such as Four Tet, Burial and Hot Chip, the band began toying around with what would become their critically acclaimed debut album.