Marketing Manager

Job Description Summary

The Marketing Manager at WXPN creates and executes marketing and promotional campaigns; develops and manages promotional partnerships; and oversees on and off-air brand messaging to build station awareness, grow audiences, and position the station as the premier source for music discovery. S/he supervises the Community Outreach & Engagement Coordinator and the team of student workers.

Job Description

Reporting to the Director of Marketing, the Marketing Manager plays a key role in developing and executing marketing and promotional strategies to maximize broadcast and online listenership and event attendance for WXPN, the member-supported radio station of the University of Pennsylvania.

This multi-faceted role works collaboratively to align strategy, storytelling, design, and analytics to build awareness, grow audiences, and position the station as the premier source for music discovery. The Marketing Manager oversees in-kind sponsorships of third-party events including XPN Welcomes, paid social and advertising campaigns, and the creative development and production of branding and promotional materials.

S/he also reports on and analyzes promotional campaign effectiveness and manages the station’s external presence for maximum visibility and consistency to brand identity standards. The successful candidate is a natural raconteur who knows how to reach new audiences, is solutions and detail-oriented, and possesses a strong ability to build and manage partnerships. The Marketing Manager also supervises the Community Outreach and Engagement Coordinator and student workers.

Requirements include:

• A Bachelor’s Degree and 5 to 7 years of experience or equivalent combination of education and experience in Marketing, preferably in broadcasting.
• Energy, enthusiasm, and detail orientation to produce high-quality work.
• Skills and experience in managing partnerships, social media engagement, and advertising.
• Demonstrated ability to manage several projects simultaneously and under tight deadlines.
• Ability to work independently and as a member of a team.
• Demonstrated skills in negotiation and consensus building, agency management, copywriting, campaign analysis, and supervising others
• Proficiency in MS Word, Excel, and PowerPoint
• Experience with the following: Adobe Creative Suite, Canva. Google Analytics, Pardot or Mailchimp, (or comparable email platforms), Monday.com (or comparable service)
• Salesforce experience is a plus.

Applicants must include a cover letter to be considered.